Perfect Stranger™
Every platform works the same way. Filters. Drop-downs. Checkboxes. But life doesn't work like that. We don't think in square footage—we think in "near a good school," "walk to a great coffee spot," "a basement that's definitely not a man cave."
So we leaned into a truth everyone recognizes: looking for a home makes all of us a little unhinged. The oddly specific wants, the contradictory deal-breakers, the one thing you'd never say to a realtor's face. The twist? Homes AI doesn't blink. It just gets you.
Our culture-building platform transformed Kodansha from cult publisher to cultural powerhouse, driving historic engagement and redefining the brand for the US market 2 years in a row.
Instead of leading with legacy or pushing titles, we flipped the focus. We celebrated the community already driving manga forward and gave them a place to show up: Kodansha House. A physical space in SoHo, part pop-up, part cultural hub—built for fans to gather, create, and connect.
The campaign was wrapped in a visual identity that drew straight from the source, capturing the bright, bold energy of manga graphics at every scale.
The result? Kodansha didn't just show up for the culture. They became part of it. That's the kind of advocacy no brand can manufacture. That's how we created real gravity for Kodansha.
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We traveled the country finding the most compelling manga fans this side of the Pacific—and gave them the mic. Real voices, real passion, real community. The kind of advocacy no brand can manufacture.
Deloitte had the scale. The reputation. The reach. What they didn't have was a system that made it all feel connected.
So we built one—a flexible design system anchored in their "Together Makes Progress" brief, giving each vertical its own identity while still feeling like one brand.
We infused Deloitte's iconic green dot with new purpose—an expressive storytelling device that could move, multiply, expand, and contract.
From Talent to Generative AI to Industry Advantage, the system didn't just stretch, it brought clarity where there was fragmentation, and cohesion where there was noise.
SketchUp had matured from a simple modeling tool into something far more powerful—but public perception hadn't caught up.
We built a culture-led platform that reframed SketchUp as a creative space that empowers expression, elevates craft, and resonates with designers and architects who care deeply about both form and function.
We cast a wide net to find a diverse group of creatives eager to explore the source of creativity with us. A film series, tent-pole events, and a design system—each tapping into the processes of extraordinary creative visionaries. Hearing them speak to true creative inspiration, and the role SketchUp plays in their process, reframed the product from utility to cultural catalyst.
From sketch to finish. From idea to build. From concept to reality. A modular messaging system as expressive as the people behind it. SketchUp didn't just look more advanced. It was now a brand creatives could see themselves in.
eero helped redefine home WiFi with its pioneering mesh technology. It’s a great product. People love it. They just didn’t know its name.
With awareness at 6%, the challenge was simple: Make eero the brand people think of when they think of WiFi.So we stopped talking about WiFi.
The category is obsessed with specs. Speeds. Coverage maps. We went in a different direction: talking about everything WiFi touches.
Your house. Your family. Your day. A chaotic home. A frustrating moment. A situation you can't control. Then the one thing you can: your WiFi. By grounding the product in real life, we made people care about something they'd never thought twice about.
rmcree@perfectstranger.co
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